Founded in 1969, Swanson Health Products is the realization of one man's dream of bringing wellness to the world. Today, Swanson Health Products carries on that dream, reaching millions of health-conscious people in the United States and around the world.
When Leland Swanson decided to sell nutritional supplements and bring the potential for better health to the doorsteps of the nation, he also set ground rules for Swanson Health Products (SHP), declaring that "the satisfaction and goodwill of our valued customers is our most important asset." He pledged to "provide the world's finest dietary supplements at the lowest possible prices with honest, outstanding customer service." Those founding principles form the rock upon which SHP still stands.
SHP has continued a rapid rate of growth. At the turn of the new millennium, SHP moved into a brand new 120,000 sq. ft. facility that allows the company to house its call center, customer care center, marketing, manufacturing, storage and shipping under one roof. The new building is currently undergoing an expansion process and more growth of the facility is planned in the immediate future. To handle the great influx of orders, manufacturing and mailing, SHP now employs nearly 500 people.
The main focus of SHP is taking care of its customers. "We treat people like we like to be treated," Lee said. "One of our major concerns from the very beginning was that our customers would feel like we were treating them like real people, not just numbers or dollar signs. We believe that our customers are our most important assets. That's why we try to deal with our customers on a personal, one-to-one basis, not through pre-recorded messages."
"Besides treating our customers well," Lee said, "we are in the unique position of being able to offer products direct to customers without going through a middle-man. Because of that fact, we are able to save customers 50% to 70% on their nutritional supplement expenditures. And those savings are on some of the highest quality products in the world. We feature the top brand ingredients, like Pycnogenol® pine bark extract, CitriMax® Garcinia cambogia, LipoSan ULTRA® chitosan, Tonalin® CLA, ChromeMate® chromium, Phase 2® white kidney bean extract, Pines® rye grass, VitaBlue® wild blueberry, Albion® chelated minerals, Ester-C® vitamin C, FloraGLO® lutein, Lyc-O-Mato® lycopene, and many more. We bend over backwards to bring these fine ingredients to our customers at the best prices possible."
SHP goes another step beyond its competitors by offering powerful guarantees. All products are backed by a 100% Satisfaction, Money-Back Guarantee and Double the Difference Lowest Price Guarantee. If you are not satisfied with your purchase for any reason, simply return the unused portion for a full refund of the purchase price. If you find a product priced lower in any competitor's catalog, let us know and we'll refund you two times the price difference.
As SHP moves closer to its 40th anniversary, Lee Swanson speaks to the company's success. "At Swanson Health Products, we treat every customer like we would treat a good friend or neighbor, and I think most people appreciate that. When you shop with Swanson, you can expect fast, friendly, personal service every time. Unlike most other companies, when you call Swanson, you get to talk to a real person, not a machine. That means if you have questions, you get answers. If you have a problem with your order, you get the personal attention you need to solve it promptly. It's hard to put a dollar value on service like that, but I think it makes a huge difference. When all is said and done, our affordable prices are probably the main reason most of our customers first start shopping with Swanson, but our outstanding customer service is the main reason they keep coming back. It's like my dad said back at the beginning, 'the satisfaction and goodwill of our valued customers is our most important asset'."